Content Marketing

              //Content Marketing//
Content marketing is a key instrument in inbound and digital marketing because it's one of the best ways to attract your target audiences. Need article marketing examples? You can see sponsored content on many websites. Content marketing refers to any form of marketing that involves the creation, publication, and distribution of free content online. Content marketing works by offering readers informative and useful material that provides insight and value. Using blogs, eBooks, social media posts, graphics and videos, content marketing attracts potential customers, keeps them engaged and moves them further along the sales funnel. The purpose of content marketing is to persuade a person into taking action. Content should entice someone with valuable, engaging, and relevant information. The content marketer's job is to determine not only how to do that, but how to evaluate the efficacy of strategies employed by using metrics. 
How to Create an Effective Content Marketing Strategy:-
1. Define your goals.
2. Establish your target audience.
3. Identify keywords by establishing the problems your business solves.
4. Run a content audit.
5. Determine which content types you will use.
6. Create a content calendar & publish.
7. Measure results.
The four stages of the content marketing funnel are awareness, evaluation, purchase, and delight. Each stage serves a specific purpose in the customer's journey, as should the content presented to the customer in those stages. Content marketers focus on methods of curating and creating content whereas social media marketing focuses on making social media a successful mechanism for delivery of the content. Content marketing is a starting point for digital marketing campaigns. 
5 Common Content Marketing Goals
1. Brand Awareness.
2. Brand Loyalty.
3. Customer Education.
4. Customer Engagement.
5. Talent Recruitment.
An e-book, a webinar, and a white paper are not content marketing. Ads are not content marketing. Social media posts are not content marketing. Marketing with content is not the same thing as content marketing. 
Top 6 Types of Written Content
Ebooks.
Customer Success Stories.
Case Studies.
Product Content and Guides.
Resource Centers.
Testimonials.
Content Selling (as opposed to Content Marketing) is the practice of using messages and content in sales interactions to assist prospects along the buyer journey to a successful close. If you're genuinely focused on helping customers be successful, you can't force them through the buyer journey. 
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